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Carmen has over 20 years experience in brand, communications and marketing strategies. She is ex-Deloitte where she assisted clients in transforming their marketing operations to digitally mature, performance-oriented value drivers. She has a Masters in Intercultural Communications and is currently completing a PhD in Cyberpsychology. She is an advocate for Ethical AI.

marketing-experience-mp4

Marketers face an ethical dilemma when using recommender systems in ecommerce

Guidelines for marketers to ensure that the use of digital nudging by AI agents is ethical.

Important components of an AI literacy and capability building programme

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Marketers face an ethical dilemma when using recommender systems in ecommerce

Guidelines for marketers to ensure that the use of digital nudging by AI agents is ethical.

Important components of an AI literacy and capability building programme

Tighter data protection and privacy regulation on the cards